In 2000, Toyota launched its Prius hybrid car in the US. Environmentalists cheered the arrival of a super fuel efficient mainstream car and the dawn of the green economy. 18 years later, the Prius is struggling and massive SUVs dominate auto sales. The Prius was supposed to kick off an era of clean transport, but instead it sparked the age of gas guzzlers. Ironically, the Prius contributed to this mess, slowing down the revolution it hoped to start.
The Prius Problem of Progress
The Prius Problem of Progress
The Prius Problem of Progress
In 2000, Toyota launched its Prius hybrid car in the US. Environmentalists cheered the arrival of a super fuel efficient mainstream car and the dawn of the green economy. 18 years later, the Prius is struggling and massive SUVs dominate auto sales. The Prius was supposed to kick off an era of clean transport, but instead it sparked the age of gas guzzlers. Ironically, the Prius contributed to this mess, slowing down the revolution it hoped to start.